International Master of Business Administration (Advertising and Brand Management)

Entry Requirements

Applicants are required to have one of the following:

• A completed bachelor degree from a recognised higher education institution or equivalent; or
• A completed graduate diploma from a recognised higher education institution; or
• A completed graduate certificate from a recognised higher education institution.

Applicants who have:

• completed a bachelor degree in a business discipline; or
• completed a bachelor degree which includes a major in business, commerce, marketing or management; or
• completed a graduate certificate in a business discipline,

are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.

English Language Requirements:

IELTS score of 6.5 (with 6.0 in Reading and Writing); TOEFL iBT score of 79 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 577 with TWE of 4.5; Cambridge CAE/CPE score of 177; Pearson's test of English (Academic) (PTE) score of 58 with Reading and Writing communicative scores not less than 50; CELUSA score of AE5.

Course Details

Are you an early-career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy.

You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.

What you'll learn

The 2-year program comprises 16 courses including 4 electives and an industry placement /project. You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including:

the global business environment
people leadership and performance
economic principles for business
fundamentals of data analytics

You will then move into your specialisation studying areas such as e-Marketing, advertising, brand management etc.

Career outcomes

Your career

Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.

Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:

Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales