Bachelor of Business (Design and Marketing)

Entry Requirements

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education:

Meet any prerequisite requirements with a minimum grade of C- or equivalent and

Complete secondary qualifications equivalent to SACE, or

Complete the International Baccalaureate Diploma with a minimum score of 24 points

or

Higher education study

Complete or partly complete a recognized higher education program at a recognized higher education institution

or

Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

or

Vocational Education and Training (VET)

Complete an award from a registered training organization at Certificate IV or above

or

Work and life experience, or

Complete a UniSA Foundation Studies program or equivalent, or

Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

English language requirements:

IELTS score of 6.0; TOEFL iBT score of 60 with Reading and Writing not less than 18; TOEFL paper-based test (PBT) score of 550 with TWE of 4.5; iBT score of 60 with Reading and Writing not less than 18; Cambridge CAE/CPE score of 169; Pearson's test of English (Academic) (PTE) score of 50 with Reading and Writing communicative scores not less than 50; CELUSA score of AE4.

Course Details

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

You will also learn about the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials.

You could apply for Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science, or get the opportunity to be selected to participate in our on-campus Marketing Clinic. The Clinic provides advice to small and medium-sized businesses under the supervision of marketing experts.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

What you'll learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business law. Elective courses are another key part of your business degree.

In your design and marketing specialisation, you’ll focus on areas such as digital marketing, design for publication, consumer behaviour, and computer graphics and imaging for design.

Career outcomes

Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready. Careers to consider:

• Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
• Marketing design specialist: understanding the role creativity and design plays in marketing, and collaborating with other marketing specialists, across advertising, print, media and digital marketing in a diverse range of sectors
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Publications coordinator: managing digital and print promotional materials; writing, formatting and maintaining content for organisational publications such as newsletters, magazines and reports
• Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media