Bachelor of Media and Communication

Entry Requirements

Flinders University recognises international secondary schooling for direct entry to undergraduate programs.

English language requirements

• IELTS (Academic): 6.0 Overall with 6.0 Speaking, 6.0 Writing;
• TOEFL (Internet): 72 Overall with 18 Speaking, 18 Writing;
• Pearson PTE Academic: 50 Overall with 50 Speaking, 50 Writing;
• Cambridge English Advanced (CAE): Pass grade of B2;
• Occupational English Test (OET): 300 Speaking, 300 Writing;

Course Details

Created to meet the needs of the constantly evolving field of contemporary communication, this degree provides you with the skills and knowledge to research, write, design and produce content for a range of media platforms. Get equipped to persuade and inform different audiences, create graphics and images, publish and maintain communication on various platforms, and undertake marketing/public relations activities.

Note: This course used to be called Bachelor of Communication and Professional Writing

Your career

Potential occupations include:

• chief communications officer
• public relations officer
• media liaison
• social media specialist
• communications strategist
• content strategist
• digital copywriter.

Potential employers include:

• private enterprise
• multinational corporations
• publishers
• local and national government
• media and broadcasting companies
• digital design companies

What you will study

First year

A typical first year might include:

• core topics in visual communication, marketing principles, writing for digital environments, convergence cultures and multimedia
• option topics in areas such as business, tourism, entrepreneurship, and media.

Second year

A typical second year might include:

• a selection of core topics covering social media marketing, technical writing, journalism, digital graphic design, media policy and multimedia production
• a topic in communication theory
• option topics such as consumer behaviour, marketing communications, culture and communication, ethics, Australian/Indigenous media, interaction design, media and cultural identities.

Third year

A typical third year might include:

• a selection of core topics covering publishing and editing; writing for PR and advertising; and writing for business, the public sector and media audiences
• a work placement in communication
• a selection of optional topics covering e-business, marketing, governance, sustainability and ethics, intercultural communication, politics and the internet, scriptwriting, and digital games.

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